Vilfredo Pareto was an Italian engineer, sociologist, economist, political scientist, and philosopher, observed that 80% of the land in Italy was owned by 20% of the population. This made him form Pareto Principle, commonly known as the 80/20 rule. Read More
Reaching out consumers through conventional marketing and advertisement tactics are getting more and more expensive compared to ROI generated through consumer conversion to the company product and services. Content marketing comes with a solution to those companies which are looking for cost effective advertisement option with focus to build long term relationship among target based consumers. Read More