Most companies claim they are customer-centric. But very few actually are. Because being customer-centric is not about saying “customer first.” It’s about how you make decisions when it matters most. You’ve probably seen this: Everyone talks about customers. Very few truly design for them. Customer-centricity is not a strategy. It’s a decision-making mindset. Let’s take Read More
In the business world, we see some companies are flourishing year on year whereas some others are struggling despite so much potential. Why this happen? Why some companies having so much potential fail to create impact and make business sustainable? Successful companies must be doing something right that creating the difference.
Throughout my career, I have observed a few factors impacts negatively on business performance. Read More
Value innovation is distinctively different from the competitive strategic approach that takes the present industry structure and seeks to increase market share within the existing competitive market. This strategy aims to make competition irrelevant through process innovation and seeks to create new and uncontested market space of new demand and high profitable growth. Read More