A brand provides a consistent message through all its interaction with the target audience. Therefore, a brand exists in the mind of the consumer which is the intangible sum of thoughts and feelings about a particular company, service or product. Read More
A strong corporate brand has significant impact on how the business and its activities are perceived by the end consumers and the bottom line of its balance sheet. Building a strong brand is a gradual process and involves understanding of its business, USP (unique selling proposition), customers/consumers, market etc. Read More