A brand provides a consistent message through all its interaction with the target audience. Therefore, a brand exists in the mind of the consumer which is the intangible sum of thoughts and feelings about a particular company, service or product. Read More
Reaching out consumers through conventional marketing and advertisement tactics are getting more and more expensive compared to ROI generated through consumer conversion to the company product and services. Content marketing comes with a solution to those companies which are looking for cost effective advertisement option with focus to build long term relationship among target based consumers. Read More
A strong corporate brand has significant impact on how the business and its activities are perceived by the end consumers and the bottom line of its balance sheet. Building a strong brand is a gradual process and involves understanding of its business, USP (unique selling proposition), customers/consumers, market etc. Read More