E-Commerce has huge potential in Bangladesh market which is one of the biggest in the world. Bangladesh total population is 165 Mil out of which 75% are youth (below age 40). Bangladeshi youths are tech savvy and ready to embrace any tech service in their daily life if service meets their expectation. Read More
angladesh has a huge possibility to develop it as a Startup hub in South Asia considering its steady economy with over 6% GDP growth on average per year, and total population of 164 million along with 107 million people below 35 age range makes Bangladesh one of thriving market for innovative products and services. Bangladesh Government is taking important steps with the help of private sector to establish startups operate business in global and domestic level. Although there is lots of initiatives and enthusiasm about startups in young professionals in the country, most are failing within 3 years into its operation. Read More
Value innovation is distinctively different from the competitive strategic approach that takes the present industry structure and seeks to increase market share within the existing competitive market. This strategy aims to make competition irrelevant through process innovation and seeks to create new and uncontested market space of new demand and high profitable growth. Read More
A brand provides a consistent message through all its interaction with the target audience. Therefore, a brand exists in the mind of the consumer which is the intangible sum of thoughts and feelings about a particular company, service or product. Read More
ZenithOptimedia identifies Bangladesh as one of the 30 rising media markets with long‐term potential for rapid growth. It forecasts advertising expenditure in these 30 markets to grow at an average rate of 15% a year between 2015 and 2018 — more than three times faster than global average — and to increase by $3.9 billion to $11.6 billion. Read More
Reaching out consumers through conventional marketing and advertisement tactics are getting more and more expensive compared to ROI generated through consumer conversion to the company product and services. Content marketing comes with a solution to those companies which are looking for cost effective advertisement option with focus to build long term relationship among target based consumers. Read More
A strong corporate brand has significant impact on how the business and its activities are perceived by the end consumers and the bottom line of its balance sheet. Building a strong brand is a gradual process and involves understanding of its business, USP (unique selling proposition), customers/consumers, market etc. Read More