In customer service, emails are not just messages – they are experiences. A single email can calm an angry customer, resolve confusion, or strengthen long-term trust. Yet many customer service emails fail not because of lack of effort, but because of lack of clarity. Writing effective customer focused emails depends on the following Why Effective Read More
Most companies claim they are customer-centric. But very few actually are. Because being customer-centric is not about saying “customer first.” It’s about how you make decisions when it matters most. You’ve probably seen this: Everyone talks about customers. Very few truly design for them. Customer-centricity is not a strategy. It’s a decision-making mindset. Let’s take Read More
I used to believe that good communication meant saying more. But over time, I noticed something uncomfortable: The more I said, the less people understood. Meetings ended with confusion. Emails went unanswered. Instructions were misunderstood. That’s when I realized a powerful truth: Effective communication is not about saying more. It’s about making it easier for Read More
When you have Customer focus and take initiative to make your Customer’s life simple, you are halfway there to make an organization Customer-Centric. Read More
In the business world, we see some companies are flourishing year on year whereas some others are struggling despite so much potential. Why this happen? Why some companies having so much potential fail to create impact and make business sustainable? Successful companies must be doing something right that creating the difference.
Throughout my career, I have observed a few factors impacts negatively on business performance. Read More
Contributing effectively to the team in this crisis has become even more significant to achieve business results. And to do that, keeping your mental and physical fitness in shape is very important. Read More
Leading researchers on the topic, Psychologists Peter Salovey and John D. Mayer define emotional intelligence as the ability to recognize and understand emotions in oneself and others. An emotionally intelligent person utilizes this ability to make decisions, solve problems, and communicate with others. Read More
Vilfredo Pareto was an Italian engineer, sociologist, economist, political scientist, and philosopher, observed that 80% of the land in Italy was owned by 20% of the population. This made him form Pareto Principle, commonly known as the 80/20 rule. Read More
We often mix a person’s level of communication skill on whether s/he is extrovert or introvert. Extroverts are long being regarded as a better communicator. So, do you think since you could talk fast and loud make you a much better communicator and dealing with people? Communication is not that simple. Read More
I worked several startups in Bangladesh in my career and have seen how these newly founded companies could not reach to the target customers. I believe, the following issues must be considered to make a startup successful in this challenging Bangladeshi market. Read More